The world of promotion seems to be growing and diversifying on a daily basis. With new and interesting methods of promotion coming up out of the marketing team of various companies. While some use the traditional television commercials with new format like using only sound, making a mute commercial, using cartoons to promote the product on television or even using specialized team of people to sell the product on television with the help of hour long demonstrations on channels made specially for such promotion.
Some prefer newspaper as their promotional tool. Given its penetration and readership being enormous and deep rooted. Because many of us even if not being able to own a television. For sure have access to a newspaper. So it happens to be able to trap a more regional audience. Next we have billboard hoardings. Which nowadays span the height of an entire building. And are made with vibrant colors and in the most creative way possible.
But all these even though being highly preferred. Are not able to make much impact. And that is where comes a new and much better medium to promote that is affordable too. And it is called Merchandising. Though it might seem a bit too old as companies have been practicing it for long. But the ways of merchandising are getting innovative these days and are not merely restricted to company logo imprinted items that seem too lame to attract anyone’s attention.
Now there are numerous new ways to promote a company by using freely distributable items related either to the company’s products directly or in some way. Some examples of such items could be use of promotional flashlights, diameter tape measure, notepads, tools and even knives.
So if you happen to own a lighting related business like a flashlight firm or a bulb making company. You can try using promotional flashlights as the possible merchandising option.
You can give away branded Maglite flashlights or your own self made products. If you have a tool making business. You can give away tools or knives to your customers and employees. And so on. Whatever be your business. Just think about an affordable and useful product that you can give away that might convey your brand image as the one that can be easily trusted.
And the added benefit that merchandising offers, is that of controlled and budgeted promotion. As you need not hire an expensive PR agency to create your brand image and get the help from the most sought after media channels to flash your product. All you need is a useful product imprinted or engraved in a way to make your company logo visible and fun to look at. And each time a person uses this cool product. There are going to be people around who might get interested in your brand. And this interest will bring more customers. Which in turn would create higher sales. Leading to increased profits.

But all these even though being highly preferred. Are not able to make much impact. And that is where comes a new and much better medium to promote that is affordable too. And it is called Merchandising. Though it might seem a bit too old as companies have been practicing it for long. But the ways of merchandising are getting innovative these days and are not merely restricted to company logo imprinted items that seem too lame to attract anyone’s attention.
Now there are numerous new ways to promote a company by using freely distributable items related either to the company’s products directly or in some way. Some examples of such items could be use of promotional flashlights, diameter tape measure, notepads, tools and even knives.
So if you happen to own a lighting related business like a flashlight firm or a bulb making company. You can try using promotional flashlights as the possible merchandising option.

And the added benefit that merchandising offers, is that of controlled and budgeted promotion. As you need not hire an expensive PR agency to create your brand image and get the help from the most sought after media channels to flash your product. All you need is a useful product imprinted or engraved in a way to make your company logo visible and fun to look at. And each time a person uses this cool product. There are going to be people around who might get interested in your brand. And this interest will bring more customers. Which in turn would create higher sales. Leading to increased profits.